Kampala, Uganda | THE BLACK EXAINER | Evolve Africa has announced the third edition of the Uganda Marketing Excellence Awards (UMEAs) with the theme “Celebrating Ideas That Work.” The awards, scheduled for December 1st, 2023, aim to provide a platform for brands, agencies, and marketers to showcase their successful marketing endeavors.
The announcement comes after the successful 2022 edition, which honored 11 winners for their exceptional marketing strategy executions in the Ugandan market.
The UMEAs 2023 was introduced at a press conference held at the Kampala Serena Hotel on September 20th, 2023. This year’s awards ceremony will be a glamorous red carpet and black-tie event held at the Kampala Serena Hotel.
Shafique Ssemakula, Co-Founder of Evolve Africa, explained that the awards encompass all aspects of the marketing profession, including communications, advertising, and public relations. They will evaluate how brands, marketers, and agency partners have leveraged various media channels, both digital and traditional, to create impactful campaigns.
Ssemakula also highlighted new partnerships with leading brands, including I&M Bank Uganda, and emphasized that participation in the UMEAs 2023 is open to all organizations engaged in marketing campaigns with award-winning potential. Entries can be submitted via www.umeawards.org, and participation is free.
The UMEAs 2023 introduces new categories, including the “Best ESG Campaign Award,” “Best Not-for-Profit/Social Good Award,” and “Rising Agency of the Year.”
The awards categories include:
- Advertising Campaign of the Year
- Best Use of Partnership Marketing
- Best Use of Digital Marketing
- PR Campaign of the Year
- Best Innovation – New Product/Service/Process
- Experiential Marketing Campaign of the Year
- Best Not-for-Profit/Social Good Campaign (New – Entry Only)
- Best ESG Campaign (New – Entry Only)
- Rising Agency of the Year (New – Entry Only)
- Agency of the Year (Entry Only)
- Marketing Campaign of the Year (Entry Only)
- UMEAs Marketing Pioneer Award (Not for Entry or Public Vote)
A six-member jury of industry professionals will oversee nominations and select winners for the UMEAs 2023, focusing on alignment with strategy, implementation, and impact based on objectives.
The UMEAs 2023 entry submission deadline is October 22nd, 2023, with the winners set to be announced on December 1st, 2023, during the awards gala at the Kampala Serena Hotel.
The UMEAs 2023 are organized by Evolve Africa and proudly sponsored by various partners, including I&M Bank Uganda, Daily Monitor, KFM, NTV, Spark TV, NSSF, Equity Bank, Kampala Serena Hotel, UDB, Radio City, Matooke Republic, Kadanke Brand House, Wango App, and Centenary Bank.
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