Coca-Cola Beverages Uganda (CCBU) has received four prestigious awards at the 13th annual Brand Africa: Africa’s Best Brand Awards held in Kampala. Among these accolades, CCBU was honored as the most admired brand in Uganda.
As a subsidiary of Coca-Cola Beverages Africa (CCBA), CCBU was recognized as one of the top 10 most admired brands, particularly for its commitment to doing good for people, society, and the environment. It also earned the distinction of being the most admired non-Uganda brand in the non-alcoholic beverages category.
The awards are based on comprehensive research conducted by GeoPoll, a renowned mobile surveying platform, and the strategic analysis, insights, and rankings are provided by Kantar, a leading data, insights, and consulting company, along with the Brand Leadership Group.
Kirunda Magoola, the Director of Public Affairs, Communication, and Sustainability at CCBU, expressed the company’s dedication to becoming a comprehensive beverage company. He emphasized their focus on brands that can cater to diverse beverage categories, consumer preferences, and drinking occasions. Their growth strategy not only benefits customers and the business but also aims to create inclusive growth opportunities for communities, women, and youth.
Magoola highlighted the significant investment made in the supply chain, enabling the introduction of new beverages tailored to local tastes to a wider audience. This investment has also led to increased local sourcing of raw materials and provided valuable new skills to employees. The company’s growth journey aligns with a responsible and ethical approach, making a positive impact both within and beyond the bottling process.
Of particular pride to Magoola and CCBU was the award in the category of “doing good for people, society, and the environment.” This recognition resonates with the vision of CCBA, their parent company, to refresh Africa daily and contribute to the continent’s overall betterment.
The company has emerged as an industry leader in developing sustainable manufacturing, distribution, and sales methods for its products. These awards demonstrate CCBU’s efforts in Uganda to be a part of the solution for positive change and to build a more sustainable future for the planet. Their ultimate goal is to create shared opportunities that extend beyond financial gain, striving for a better future for people and communities throughout Africa.
