UTB, Emirates Partner to Showcase Uganda’s Tourism Wonders Globally

Summary:

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• Uganda Tourism Board (UTB) and Emirates Airline have joined forces to showcase Uganda’s tourism wonders globally, offering exclusive perks to travelers and amplifying the country’s allure on the international stage.

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In a move set to amplify Uganda’s allure on the global tourism stage, the Uganda Tourism Board (UTB) has forged a strategic alliance with Emirates Airline. This groundbreaking partnership aims to spotlight Uganda’s multifaceted tourism gems to a worldwide audience, marking a pivotal stride in the nation’s endeavor to draw in more visitors while showcasing its abundant cultural tapestry, awe-inspiring landscapes, and diverse wildlife encounters.

As part of this collaboration, Emirates Airline will showcase promotional vignettes spotlighting Uganda’s iconic tourist havens and natural marvels aboard its flights between Entebbe and Dubai. These captivating visuals promise passengers a tantalizing peek into the splendor of the ‘Pearl of Africa’, beckoning them to embark on their own Ugandan odyssey.

Moreover, the partnership entails organizing familiarization (FAM) trips to Uganda for key stakeholders in the tourism and media spheres, including journalists, travel agents, and tour operators. These immersive journeys serve as a conduit for promoting Uganda’s tourism potential firsthand.

Lauding the collaboration, Lilly Ajarova, CEO of Uganda Tourism Board, expressed fervent optimism about propelling Uganda onto the global tourism radar via Emirates’ expansive network. She emphasized the pivotal role this partnership will play in fostering tourism growth and spurring economic development in the country.

In tandem with inflight promotions, Emirates Airline is set to extend exclusive perks to bolster tourism travel. Passengers booking tourism-related travel through Emirates, including UTB staff, hoteliers, and tour operators, will enjoy a 10% discount on fares, rendering Ugandan adventures more accessible than ever. Hoteliers partnering with UTB will further benefit from an additional baggage allowance, facilitating seamless transportation of essential supplies.

Badr Abbas, Emirates Senior Vice President of Commercial Operations for Africa, echoed Ajarova’s sentiments, underscoring Uganda’s status as a cherished destination in their global network. He affirmed Emirates’ unwavering commitment to enticing international travelers to savor Uganda’s breathtaking natural landscapes.

Pearl Kakooza, Chairperson of UTB, hailed the partnership as a significant stride towards enhancing the visibility of Uganda’s tourism treasures. Emphasizing the importance of collaborative synergy within the sector, she underscored the potential for monumental achievements through unified efforts.

In essence, the UTB-Emirates partnership stands as a testament to the collective resolve to elevate Uganda’s tourism allure to unprecedented heights, forging a path towards sustained growth and global recognition.

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