Kampala, Uganda | THE BLACK EXAMINER | The organizers of the East Africa Brand Quality Awards are calling on manufacturers to consistently provide essential information, facilitating the seamless promotion of their products on the international stage. Patrick Nsubuga, the Country Director of Alconext.com and a member of the organizing committee, shared this insight during the awards ceremony at Hotel Africana where 100 outstanding companies were recognized for their business excellence.

Nsubuga, speaking on the sidelines of the event, explained the initiative’s goal to bridge the gap between East African businesses and the global market. Alconext.com primarily aids manufacturers and service providers in showcasing their brands in other countries, offering guidance on market entry free of charge. Nsubuga emphasized their role in supporting these brands to penetrate diverse markets, citing an example where a Ugandan manufacturer seeks to connect with the Tanzanian or Kenyan market.

He underscored the key factors considered during the annual awards, highlighting a survey conducted through the East African Community. The public is encouraged to nominate brands, and the organizers evaluate the nominees based on public feedback before informing the winners.

Nsubuga expressed a challenge in obtaining necessary information from manufacturers, emphasizing their role in guiding companies on market penetration and quality standards. Despite this hurdle, the awards ceremony celebrated various companies, with Horeb Services Uganda Limited acknowledged as the best labor externalization company in East Africa.

Ezra Mugisha, the CEO of Horeb Services Uganda Limited, expressed gratitude for the recognition, attributing their success to the support of Ugandans and East Africans. Other notable awardees included BIDCO Uganda, Isbat University, Simba Automotives, and Stabex International Limited, each recognized for excellence in their respective categories.

The East Africa Brand Quality Awards, instituted by Brands Impact, aims to encourage quality improvements in both the manufacturing and service sectors in East Africa.