Summary:

• Apple is reportedly in talks with OpenAI for using its AI in new iPhone features, possibly integrating into iOS 18. No final decisions yet. Apple aims to catch up with rivals in adopting generative AI technology. CEO Tim Cook hinted at revealing more plans later this year.

According to Bloomberg News, Apple Inc is reportedly in renewed discussions with OpenAI regarding the potential utilization of the startup’s generative AI technology for upcoming features on the iPhone. These talks are said to involve negotiations on the terms of a possible agreement and the integration of OpenAI features into Apple’s next iPhone operating system, iOS 18. Both Apple and OpenAI have yet to respond to requests for comment from Reuters.

Last month, Bloomberg reported Apple’s discussions to license Google’s Gemini chatbot for new iPhone features. However, Apple has not finalized its decision on potential partners and could potentially reach agreements with both OpenAI and Google, or opt for another provider altogether.

While competitors like Microsoft and Google have already integrated generative AI into their products, Apple has been comparatively slower in doing so. Apple CEO Tim Cook previously mentioned significant investments in generative AI and hinted at revealing more about the company’s plans to adopt the technology later this year.